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Capturesync closed captioning3/23/2023 Megan Albertz, of South Florida, was at a brewery on Saturday where a captioned version of the 1995 Robin Williams movie “Jumanji” was playing in the background. The announcement brought some measure of hope to the deaf and the hard of hearing. ![]() “But this is all part of an industrywide effort to improve access by both making sure our closed-captioning systems are working, but also by expanding the number of voluntary open-caption shows across the country.” “AMC’s the first to go public with what they’re rolling out,” he said. Fithian, whose group represents large chains and small theater owners alike, said the industry had been paying more attention to open captioning recently as advocates for the deaf and hard of hearing have voiced concerns about closed-captioning devices. Other major theater chains, including Regal Cinemas and Cinemark, did not respond to messages seeking comment, and AMC did not say what precipitated the company’s decision.īut Mr. We asked a few people to share the story behind theirs. Name Signs: Name signs are the equivalent of a first name in some sign languages.Seeking Representation: Though deafness is gaining visibility onscreen, deaf people who rely on hearing devices say their experiences remain mostly untold.They’re using it to transform American Sign Language. Language in Evolution: Ubiquitous video technology and social media have given deaf people a new way to communicate.Bringing Diversity to Theater: As productions increasingly include perspectives from a variety of backgrounds, those who translate the shows for deaf audiences are trying to keep up.He said the industry, whose business has been battered by the pandemic, was studying the relationship between open captions and ticket sales. “In some cases, putting open captions on the screen diminishes ticket sales for the movie,” said John Fithian, the president and chief executive of the National Association of Theatre Owners, although he noted that the evidence was mostly anecdotal. Open captions, however, are displayed on the screen in a way similar to subtitles everyone in the theater sees the same captions, on the same screen.Īdvocates for the deaf and hard of hearing have long sought more and higher-quality captioning, but theater owners worry that people who aren’t deaf simply don’t like seeing captions at the movies. Movie theaters provide closed captioning through devices that some customers describe as inconvenient and prone to malfunctioning. ![]() ![]() AMC Entertainment, the largest movie theater chain in the world, will offer open captioning at 240 locations in the United States, a move that the company’s chief executive described as “a real advance for those with hearing difficulties or where English is a second language.”
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